About Us


 

Get ready for a tail-wagging tale!

The genius behind Flexitags began in 2016, sparked by none other than my amazing wife Karen, our late but always-loved lab 'Bella', and our 8-year-old Cockapoo dynamo 'Bettypoo'. You see, those adventurous girls had the annoying knack for losing dangling ID Tags during their jogging escapades.

We're not fans of jingle, jangle ID Tag for many reasons and we're convinced that our furry friends wouldn't either, which is why Karen did something about it!

In 2020, Martin (me), said goodbye to the corporate world after 40 years and as our three boys had all grown up, it was time to do something with more purpose, so I joined in the fun with Karen. 

Having a brilliant product is a great, but our little UK business thrives on paw-sitive customer reviews and recommendations. Oh, and let's not forget, a healthy love for each other and what we do.

We've got a thing about trust and confidence, so we're always listening, learning, and wanting to make things better for customers, both two-legged and four-legged.

Fast forward to Aug '23 and with a little nudge, the time had come to put everything, not just Flexitags under one brand, and who's been the star since the very beginning? Our trusty companion and chief product tester, Bettypoo! who's posed, pranced, and lent her ear and paw in times of need. So naturally, the stars aligned and BettyPoo.com was born, because hey, it's all in a name – and what a name it is!

Karen, Martin & Bettypoo x

 

 

Based on 7114 reviews
97%
(6930)
2%
(149)
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(23)
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(10)
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Flexitags
Robert Mitchell
Excellent service and products

Excellent service and products 👏

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Flexitags
Ry Moyse
Perfect

The large tag worked well with our perfect fit harness

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Flexitags
Pippa Downing
Lovely products sent quickly

Great tags and such a handy idea being flat on the collar so our dogs won't lose them as they rush about and play. Nice quality and sent quickly. We had two different colours and they both look great.

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Flexitags
martin grove

Great tags.

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Flexitags
Jane ONeill
Flexitag

Very speedy dispatch and really pleased with the tag. Fits perfect on his collar and engraving very clear. Buying a second one for when our dog stays with our daughter.

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Flexitags
Alan Stevens

All that I expected

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Flexitags
Gemma Davies
Excellent tag

Beautiful tag and really well made.

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Flexitags
Naomi Bagley

Flexitags

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Flexitags
Katie Williams
Always great

Love these tags, made to perfection

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Flexitags
MISS CORAL DOW
Amazing customer care

I have used these guys twice now fpe my flexitags and I couldn't be happier with the quality! Their customer care is top notch and really goes to show that they actually care about the work they provide! Having them reach out to ensure that the 2nd tag I ordered was the correct size rather than going right ahead with producing it just showed me how much love and care goes into their company, products and customer relations! I will absolutely be using them again in future.

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Flexitags
Lily Maclaren
Perfect

Exactly what I was looking for. Arrived quickly and looks great.

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Flexitags
Mr gareth brown
Nice tag

Nice looking tag, easy to fit and secure without hanging from the collar.

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Flexitags
Katherine Steel

Flexitags

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Spare Silicone Bands
Patricia Kean
Spare Silicone Bands

PERFET, PERFECT and they managed to send me different colours. Needed them to put new tag on collar - great product and did the job just perfet!!

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Flexitags
Joanne Hetherington

Flexitags

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Flexitags
Karen Pemberton

Very good service like the tag, hopefully will not fall of like the traditional discs.

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Flexitags
Lin Wilcock
Excellent

My dog who hates wearing a collar is so comfortable in these

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Flexitags
SUSAN THORPE
poppys name tag

great item originaly bought my puppy a round tag but she hated it tapping on her chest so bought a flexitag she hasnt even realised its on her collar. even though its a small one it stands out for anyone to see.

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Flexitags
Linzi Mathews
Excellent product

Flexitags are a genius invention! Much more secure than old-fashioned dog tags. Also safer, as they can't get caught in anything.

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Flexitags
Lesley Neville

I have submitted a review but happy to repeat it. Very good product and quick delivery. I will use this company again with confidence.

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Flexitags
Sheila Fogg
Excellent tag

Love these tags. Have 3 for various collars and often asked where I have purchased them from. Ideal as cannot accidentally attach lead to weak hanging tag ring from conventional style. Excellent communication from seller confirming order.

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Flexitags
Abigail Holtam
Great service

Great customer service. Lovely tags.

So useful

I prefer to use these than the metal loops as the dogs don’t tend to catch these when playing and so they last longer.

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Flexitags
Peter Wells

Flexitags

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Flexitags
Dawn Latimer
Fab

Ordered a small tag for my cavapoo’s collar fits brilliant, looks good and he doesn't even notice its there so super comfortable.