About Us


 

Get ready for a tail-wagging tale!

The genius behind Flexitags began in 2016, sparked by none other than my amazing wife Karen, our late but always-loved lab 'Bella', and our 8-year-old Cockapoo dynamo 'Bettypoo'. You see, those adventurous girls had the annoying knack for losing dangling ID Tags during their jogging escapades.

We're not fans of jingle, jangle ID Tag for many reasons and we're convinced that our furry friends wouldn't either, which is why Karen did something about it!

In 2020, Martin (me), said goodbye to the corporate world after 40 years and as our three boys had all grown up, it was time to do something with more purpose, so I joined in the fun with Karen. 

Having a brilliant product is a great, but our little UK business thrives on paw-sitive customer reviews and recommendations. Oh, and let's not forget, a healthy love for each other and what we do.

We've got a thing about trust and confidence, so we're always listening, learning, and wanting to make things better for customers, both two-legged and four-legged.

Fast forward to Aug '23 and with a little nudge, the time had come to put everything, not just Flexitags under one brand, and who's been the star since the very beginning? Our trusty companion and chief product tester, Bettypoo! who's posed, pranced, and lent her ear and paw in times of need. So naturally, the stars aligned and BettyPoo.com was born, because hey, it's all in a name – and what a name it is!

Karen, Martin & Bettypoo x

 

 

Based on 6598 reviews
97%
(6429)
2%
(133)
0%
(23)
0%
(7)
0%
(1)
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Flexitags
Daryl Metcalf
Great tags & great service

We just ordered our second tag as we upgraded our dogs collar so needed a bigger tag to fit. Both tags have been really good quality and I wouldn't hesitate to order again in the future. I had a query about my order and Karen was very helpful.

D
Flexitags
Diane Cockram
Flexi Tag

Really pleased with product and quality. Easy to fix onto collar.
Great customer service. Would order again.

S
Flexitags
Samantha Dewar
Great product

This is the second time I have ordered from this firm. They were so helpful the first time as we had adopted a rescue dog and needed a name tag urgently. This time around the order was ordered quickly and exactly what I asked for.

New collar for our accidental rescue pup

The collar is a great colour - many people have commented on it. It fits well, the engraving is clear and it was delivered without any issues. Thanks

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Flexitags
Laura Johnson
Great product

A really lovely dog tag from a company with excellent customer service. Thank you!

L
Spare Silicone Bands
Liz Harrison
Replacement bands

Excellent service, easy to order. Prompt delivery. Having ordered tags with bands over 5yrs ago and worn every day in all weathers/seasons. One broke. I didn't hesitate to order
Highly recommend. Great quality.

S
Flexitags
Stanley Tang
Excellent tag and service

Quality product and great customer service. Arrived quickly

E
Spare Silicone Bands
Esperanza Maguire
Nice quick delivery and great product

The silicone band is strong, the last one lasted 6 years on our active dog! Great to be able to replace it so quickly

R
Flexitags
Richard Snow
An ingenious idea!

No more dangly tags.

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Walking Leads
Peter Tuck

Walking Leads

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Flexitags
Eleanor Clark
Brilliant idea

Great quality, arrived quickly - I'm really happy with my purchase and will be ordering more.

M
Adjustable Collar
Mandy Austin
Collar

Prompt delivery, very happy with product

J
Flexitags
Julie Lenihan
Co-ordinated tag

I ordered a gold tag for my labrador and it really compliments her colouring. Quick delivery too so certainly recommend.

B
Flexitags
Bridget Jardine
Excellent product

Very quickly produced, extremely neat product. Fits collar well and is snug to the collar. Puppy got his previous 'dangly' tag caught in the bars of his crate, that can't happen with this design. Excellent.

J
Flexitags
Janice Sayer
The solid brass tags are excellent!

I love all the tags and have bought a few over the years, along with spare bands. Now my phone number has changed I went for a solid brass tag. It's excellent and looks so smart with a nice black band. My dog wears a strap-type harness (Mekuti) and it slides on perfectly. All the tags are great and I love the choice of colours, but I'm glad I went for the brass one this time.

M
Reflective Collars
Mrs Natalie Andrews
Lovely collar & tag

Fantastic reflective collar, together with reflective strip in harness & lead my black dog really shines brightly now when out on an evening walk.
The engraved tag with white font on shiny purple is easy to read & there is no annoying dangle or rattle.
Great company to deal with, excellent communication & when the tag I ordered was too big for the collar, the suggestions & prompt execution of the order was first class. Took a great photo of her shining in the dark in the light of our head torches.

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Flexitags
Helen Okell
Great ID tags

The Flexitags are great. They attach securely and neatly to the collar.
Also a good choice of colours.

K
Flexitags
Kathryn Fieldson
Amazing

I bought 1 to start with not got them for both of my dogs

R
Flexitags
Rebecca Watkinson
Useful little product

Repeat buyer. Can be moved easily between collars - important for fashionist pooches. Doesn't get caught in food bowl stand so no mess and panic.

M
Flexitags
Mrs Rosamund L Tucker
Engraved dog tag

Excellent product that was easy to order and quick to arrive. Was recommended by a friend and I will pass on the recommendation to others!

R
Flexitags
Rachel Haughton
Fantastic tags

Easy to put on the collar and no annoying swinging tag for my puppy. Highly recommend

D
Flexitags
Donna Mudie
Great Product

2nd purchase from Betty Poo. The flexitags are excellent quality & last so well. Our dog has had his for years & just ordered one for our new puppy. Sure it'll last just as long. Definitely 5 stars 🌟

J
Flexitags
Jane Potter
Great product

Love these tags. Clearly written and securely attached to the collar without any dangly bits 😊

C
Flexitags
Christine Bridger

Flexitags

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Flexitags
Susie Downie
Flexitags

Ordered 2 for my dog. Look great!