About Us


 

Get ready for a tail-wagging tale!

The genius behind Flexitags began in 2016, sparked by none other than my amazing wife Karen, our late but always-loved lab 'Bella', and our 8-year-old Cockapoo dynamo 'Bettypoo'. You see, those adventurous girls had the annoying knack for losing dangling ID Tags during their jogging escapades.

We're not fans of jingle, jangle ID Tag for many reasons and we're convinced that our furry friends wouldn't either, which is why Karen did something about it!

In 2020, Martin (me), said goodbye to the corporate world after 40 years and as our three boys had all grown up, it was time to do something with more purpose, so I joined in the fun with Karen. 

Having a brilliant product is a great, but our little UK business thrives on paw-sitive customer reviews and recommendations. Oh, and let's not forget, a healthy love for each other and what we do.

We've got a thing about trust and confidence, so we're always listening, learning, and wanting to make things better for customers, both two-legged and four-legged.

Fast forward to Aug '23 and with a little nudge, the time had come to put everything, not just Flexitags under one brand, and who's been the star since the very beginning? Our trusty companion and chief product tester, Bettypoo! who's posed, pranced, and lent her ear and paw in times of need. So naturally, the stars aligned and BettyPoo.com was born, because hey, it's all in a name – and what a name it is!

Karen, Martin & Bettypoo x