About Us


Get ready for a tail-wagging tale!

The genius behind Flexitags began in 2016, sparked by none other than my amazing wife Karen, our late but always-loved lab 'Bella', and our 8-year-old Cockapoo dynamo 'Bettypoo'. You see, those adventurous girls had the annoying knack for losing dangling ID Tags during their jogging escapades.

We're not fans of jingle, jangle ID Tag for many reasons and we're convinced that our furry friends wouldn't either, which is why Karen did something about it!

In 2020, Martin (me), said goodbye to the corporate world after 40 years and as our three boys had all grown up, it was time to do something with more purpose, so I joined in the fun with Karen. 

Having a brilliant product is a great, but our little UK business thrives on paw-sitive customer reviews and recommendations. Oh, and let's not forget, a healthy love for each other and what we do.

We've got a thing about trust and confidence, so we're always listening, learning, and wanting to make things better for customers, both two-legged and four-legged.

Fast forward to Aug '23 and with a little nudge, the time had come to put everything, not just Flexitags under one brand, and who's been the star since the very beginning? Our trusty companion and chief product tester, Bettypoo! who's posed, pranced, and lent her ear and paw in times of need. So naturally, the stars aligned and BettyPoo.com was born, because hey, it's all in a name – and what a name it is!

Karen, Martin & Bettypoo x



Based on 5796 reviews

Great quality

Love it!



julie Bryan
Dog tags

Very prompt and hassle free order ,once l ordered the collar size ,gave my details, it was sorted .Arrived the next day ,straight on the collar ,very pleased with them .Great service.


Great product


Brilliant product

Always great service from Flexitags.
Always great products, which is why I always recommend them to family and friends.


Always good quality and speedy delivery

Spare Silicone Bands
Claire Fuller
Replacement bands

Fabulous service as alwasys and speedy delivery, very happy

Simply fantastic, reached out to change the colour and they were most accommodating too. Highly recommended


A year on and still going strong.


Very good product and the communication was excellent 👍

Wendy Clark
Great tags

Great tags , small and perfectly formed. Arrived very quickly with no hassles.


A great collar for wet weather because when my dog wears her Equafleece she doesn't like her harness on top of it. Beautifully made and quick delivery.

Great collar, looks so smart, easy to clean and no worrying about loosing ID tag as fixed to the collar

Walking Leads
Kathryn Ridley
Leads and adjustable collars

I bought 9 sets of collars and leads. They are great quality, arrived quickly and look amazing. I ordered 3 collars smaller than on the website and they were prompt contacting me to offer an alternative as what I ordered would not have been what I hoped for.

Walking Leads
Michael Harris
Lead and collar

Excellent customer service. Helping me to buy a non standard lead and collar

Love them

I bought these collars solely to be used at agility competitions but I like them so much that they have became my dogs everyday collars. I was worried that the biothane would dig in if my dogs pulled on the lead but it’s a really soft and flexible material. The collars dry out quickly after getting wet and are very easy to wipe clean. I can’t comment on the durability of them yet as I’ve only had it a couple of weeks but so far so good.

Reflective Collars
Rachael Donnachie
Excellent product

Very happy with the collar I ordered. I chose the red reflective with a red tag on it looks lovely and is practical and safe for my dog. Postage was very quick very pleased.

Pbain@btinternet.com Bain
Fantastic !

Contacted for 2 tags for my pups collar and harness. Really impressed with the product and speed of delivery These tags are absolutely brilliant - no more losing them when out for walks!

** Great collar for Dog Agility **

Was looking for a collar for Agility that combined the name tag, excellent collar, looks really nice, good quality, great service from Flexitags, arrived promptly, just ordered another one for the Beardie!

Reflective Collars
Rachel Mayman
Great product

Fits both our dogs well and easy to clean

Jenny Kelleher
Excellent dogtag

Fits really well, looks very smart and will definitely be hard to lose!! Would definitely recommend

graeme wilson

Great quality just the job for small breed